5 Online Marketing Strategies for Businesses Coming Out of Lockdown
Well, here we are, 3 months into the lockdown situation but at last we are starting to see light at the end of the tunnel.
With many businesses already re-open and many more to follow on July 4th, now is the time when many businesses will start to look nervously at how they can emerge from this lockdown situation.
Honestly, most businesses should have been active regarding online marketing during the last 3 months, but we know that many haven’t. Gripped by fear they have been sat at home binge watching Netflix, in ostrich mode, waiting for it to all be over!
Has that been you?
Well, that is the past, we can only look forward.
So, here are 5 Online Marketing Strategies for Businesses Coming Out of Lockdown
Get Your Website Optimised and Ready for Visitors
One thing that many business owners have done through this unprecedented period has been to take a step back and look at their website. No more, will an ‘OK’ website cut the mustard! Here are just some of the things your website must now be:
- easy to navigate,
- tell the visitor what it is about instantly
- be a salesperson for your business
If your website is lacking in any of these areas, you need to get it sorted pronto! As we move through the 2nd half of 2020, websites that tick all of the above boxes will be the ones that are successful.
Speak to us about how we can help you get your website to do all of the above and more.
2. Become Brilliant at Pay Per Click (PPC) Marketing
There are 2 ways to get visitors to your website – free and paid. However, free isn’t actually ‘free’ as you have to invest a ton of time into getting the free traffic in the first place. Whether that is writing blog posts or spending hours on social media posting, commenting etc, it all takes time – a valuable commodity.
Whilst paid traffic is a cost to your business, you should see it as an investment.
Getting good at PPC marketing on the likes of Google, Facebook, Instagram, Twitter, Linkedin, Youtube can make a huge difference to your business. It can also shoot your business forward very quickly, unlike free traffic which takes weeks and months sometimes to be effective.
Now, don’t get me wrong, running online ads isn’t easy, in fact when done wrong, it can be a very costly mistake! However, when done right it can give you amazing results moving your bottom line up exponentially.
We run PPC campaigns for our clients, so why not speak to us about how we can do the same for you?
3. Start Using Social Media For Your Business Not Just For Watching Cat Videos!
Social media as a tool for your business can be fantastic. However, social media for pleasure is a massive time-suck! Personally I don’t use social media for anything other than business as my time is way for precious!
During the pandemic the use of social media soared to record heights as people looked for something to do whilst sat at home in lockdown. Businesses with an e-commerce capability that capitalised on this, have been seeing levels of sales that have eclipsed even Black Friday numbers! And even though lockdown is petering out people are still using social media in greater numbers than before.
Far too many businesses that were using social media before lockdown simply stopped posting in March. Why was that?
As people spent all day at home, the chance to keep them informed of your business, or even to introduce yourselves to new customers should have been a massive pull to not just keep on posting but to turn up the heat and post more regularly.
It is a fact that businesses that have kept in touch with their followers over the last 3 months will move forward far quicker than those that decided on radio silence.
It is not too late!
We have been running very successful social media campaigns for our clients over the last 3 months. Find out how we could do the same for you.
4. Look at Ways You Can Sell Your Product or Service Online
When businesses were suddenly prevented from working, many had to rethink their whole business model. For some, it has just been a case of sitting it out, but for many they were able to find ways to offer their product or service online or in some cases they found related products to sell online to keep some revenue coming in.
For example therapists turned to video conferencing platforms like Zoom and Google Meet to hold sessions with their clients.
We, ourselves, have been running Zoom calls with our clients and potential clients rather than meet face-to-face. This has enabled us to keep moving forward over the last 3 months.
One of our clients adopted a Zoom demo approach, where they run a comprehensive live demo of their product via Zoom. This has resulted in sales, which they would not have had otherwise. It is now also a strategy that they will be continuing with post-Covid-19.
Ecommerce has grown to levels that were expected in about 3 years time had the coronavirus not hit the world. Hundreds of thousands of people suddenly found that shopping online was easy and will now continue to do so. This, I fear, will be a huge nail in the already open coffin of the countries High Streets.
So, how could you embrace the e-commerce business model in your company? Why not get in touch and see how we can give you some pointers from an outsiders perspective.
5. Use Yor Current Customer Base As a Stepping Stone to Future Growth
Another survival strategy for some businesses was to interact with their customer base. Unfortunately, way too many businesses did not have customer lists so had nobody to contact.
Any business that does not grow, not only a list of customers, but also a list of potential customers after lockdown really needs to take a long hard look at themselves!
Using an autoresponder you have the ability to build relationships with your customers and to keep your business top of mind. It also enables you to broadcast out special offers and promotions to all your customers with just 1 click.
Something that the coronavirus has instilled in many of us is the desire to help others. Not just your neighbour with their shopping but also referring people to businesses that you use as a way of helping the local businesses of this country to rise up from the ashes of the lockdown.
Don’t be afraid to ask your customers for referrals. What is the worst they can say? No!
Regarding building a list fo potential customers we would be more than happy to tell you how to get that started.
So, there you have it, 5 Online Marketing Strategies for Businesses Coming Out of Lockdown. Hopefully that has given you some food for thought and maybe even a roadmap to follow to get you back up and running as we enter the new normal!
We have been helping businesses throughout the lockdown and that will never change – it is our ethos. Reach out and see how we could turn your business from simply surviving to thriving!
We have several ways to move forward: