What things could you be doing on your business during the coronavirus lockdown.
Here in the UK, we are all in a lockdown situation which is something totally alien to all of us. Businesses have stated that they will struggle to keep alive during the current situation despite help from the government. There is a huge sense of fear clouding judgement across the world.
Many businesses have either shut down temporarily and are having to work from home with all the issues that come with that scenario! No proper work space, kids under your feet and a list of jobs to do that keep getting moved til another time! You know what I mean, yes? Check out recent blog post on How to work effectively from home during the coronavirus pandemic.
Yes, we are living in scary times, but when times like this happen, there is only one way to do anything – take 1 day at a time.
How about looking at this down time with a fresh pair of eyes and seeing it as a time to run a complete audit of your current marketing?
After all, when this does all blow over in a few months it will be better for your business to be in a good state ready to hit the ground running rather than having to pick yourself up off the floor taking months to get back into the swing of things.
So, what things could you be doing on your business during this coronavirus lockdown?
Take a look at your online ads
Audit your existing ads and make sure that they are optimised correctly.
In fact, try running some ads during this time if you have a product that you can deliver digitally or not in person. You will be surprised what response you get as so many others have stopped marketing altogether. This is making ads cheaper and you will get more exposure as the number of companies advertising reduces.
Take a look at how you deliver your service
Why not look at the service you normally offer. Is there a way that you could deliver it online or virtually? If you run consultations, maybe you could do them via video call? Facebook Messenger, Skype and Zoom are all great platforms for this – and free too.
If you sell items in your shop, why not build a simple online store on your website and run some ads to it – see above. Or if you have an email list of customers, send out an email telling them that you now have stock online. With delivery companies still able to work as they are seen as key workers, the possibilities are endless.
I know of yoga studios that have started running classes online to keep their businesses going. Maybe this is something you could do?
Most importantly, keep in touch with your past customers to ensure they are ready to buy from you when the world starts turning again! Offer a discount voucher or something for them when you re-open.
Audit your online presence
This is the perfect time to work on those things that you have kept putting off time and time again. Maybe have a look at your website and make the changes that you have not had the time to do for so long. Do some research on SEO (search engine optimisation) with a view to optimising your site which could get your website moving up the search engine results.
This will stand you in good stead when things take an upturn as you will fly out of the traps.
If you haven’t got a website, why not try to create a simple one? There are many website builders for business out there – Google, Wix to name but two. Failing that why not get in touch and see if we can help you for a small fee.
Another online place that gets massive engagement is Google My Business. These are the listings that you see at the top of page one of the Google search results when making a local search. Having a free listing here, and optimising it correctly can have a huge positive effect on your business.
With millions of people sitting around at home wondering what to do with their time they will be on social media way more than normal. Now is the time to make sure your business is not only on social media but is seen as active during this time.
Update your social profiles and start posting regularly. Build relationships with your local people. Again, it will do you well, when the economy picks back up.
Get behind the camera
Maybe, now is a great time to try making videos for your business? You don’t need anything other than your smartphone these days to make a half decent video. Believe me, I am really reluctant to get in front of the camera but with video being consumed at a huge rate these days, there is no better time to ditch the hang-ups you have and get on with it! I am going to start doing them!
Look to the future
Focus on brand awareness rather than trying to sell at this time. Whilst it might seem a bit mad not concentrating on sales, believe me if you keep your business top of mind in your prospects minds, you will come out of this in a much better position than your competitors.
The future is now
At the end of the day the decisions you make now will form the future of your business for years to come. We have 3 possible choices – to flight, freeze or to fight. Which one are you going to do?
You may come out of this realising that some of the marketing strategies you put in place during the lockdown were things you should have been doing all along. Who knows, your business might move in a totally different direction afterwards which makes you even more successful? Only time will tell.
What you cannot do, is to sit on the fence and wait or worse still become an ostrich and stick your head in the sand, hoping it will all disappear.
If you need any help, please don’t hesitate to get in touch. We are offering a free online presence asessment during this period, so why not take up the offer and get things started?